Muscat, Oman – 05 December 2024: The Sustainable City Yiti is set to showcase its leadership in sustainable living at the Luxury Property Show (LPS) in Shanghai, one of China’s premier events for luxury real estate. This participation marks the latest in a series of appearances at international and regional real estate exhibitions, reinforcing its position as a global model for net-zero living.
The Sustainable City – Yiti redefines the future of sustainable urban living. As the world’s first net-zero community aligned with the UN’s 2050 sustainability targets, it integrates cutting-edge solutions such as 100% renewable energy, comprehensive water recycling, and waste diversion from landfills.
Following its participation in prominent real estate events across UAE, Saudi, France, Germany, Greece, India, and Russia, The Sustainable City – Yiti continues to receive strong global interest, reflecting a growing demand for innovative and environmentally responsible community models. The rapid sell-out of Phase 1 underscores the appeal of its approach, while Phase 2 is already experiencing high demand.
“Our participation in LPS Shanghai is an exciting opportunity to share our innovative sustainability solutions with the Chinese market. With growing Chinese investment interest in Oman and the region, we look forward to demonstrating how The Sustainable City – Yiti combines environmental responsibility with economic benefits, providing a thriving and self-sufficient community that aligns with global sustainability goals,” said Mahmoud Shehada, Chief Sales and Marketing Officer at The Sustainable City – Yiti.
Developed as a collaborative venture between Diamond Developers, a subsidiary of SEE Holding, and Oman Tourism Development Company (OMRAN), The Sustainable City – Yiti is setting a benchmark for sustainable community development in the region. Situated along Oman’s coastline near Muscat, it is poised to become the largest operational sustainable community in the area, with a vision to achieve the world’s first net-zero-emission city status by 2040. The project is anchored on six key pillars of sustainability – food, energy, water, products, mobility, and waste – and operates on 100% renewable energy. Additionally, it implements complete water recycling, ensures full waste diversion from landfills, and achieves 80% self-sufficiency in food production.
Construction of The Sustainable City – Yiti is progressing steadily, with full completion targeted for 2026. Following LPS Shanghai, the project will continue to expand its international presence with engagements at major real estate events planned for 2025, further promoting its innovative approach to sustainable urban living.
